3010 Skyland Blvd. E
Tuscaloosa, AL 35405
205-764-5573

By accessing or using this website, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. At West Alabama Wholesales, the protection of your personal information is a fundamental priority. We are fully committed to safeguarding the privacy of every individual who visits our website or interacts with our services. This Privacy Policy is designed to explain in clear and comprehensive detail what personal information we may collect about you, the methods and timing of that collection, the purposes for which we use the information, the circumstances under which we may share it with others, and the rights you hold with respect to your data. Our objective is to ensure that you understand exactly how your information is handled so that you can make informed decisions about your interactions with us.

Personal Information We Collect

Our primary purpose in collecting personal information is to personalize and improve your experience on our website and to provide the products and services you request. We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you. We refer to this information as Personal Information. Within the past twelve months, our website has collected the following categories of Personal Information:

Category A – Identifiers
This includes your name, telephone number, postal address, email address, Social Security number, date of birth, account name, Internet Protocol address, visitor identification data, and any other information you voluntarily supply when initiating a purchase transaction or choosing to receive future communications from us.

Category B – Personal information that identifies or is capable of being associated with a particular individual
This encompasses your name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, educational background, employment details, employment history, bank account number, credit card number, debit card number, and any other financial information. Specific examples include name, address, telephone number, physical address, zip code, email address, company name, credit card number, income, and other financial details you may provide when requesting a quote or completing a purchase.

Category C – Commercial information
This covers housing information, products or services purchased, and records of purchasing and consuming histories or tendencies.

Category D – Internet or other similar network activity
This includes the type and version of your browser, your service provider, device identification information, any search engine or referring site that directed you to our website, and details about your interaction with our website, applications, or advertisements.

Category E – Geolocation data
This consists of signals from your device that enable us to determine your approximate location with reasonable precision.

Category F – Professional or employment related information
This includes your occupation, the name of your employer, employment status, employment history, or business email address.

Category G – Inferences drawn from other Personal Information
This includes information derived from your interaction with the website, applications, or advertisements, as well as your browsing history.

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily provide to us through direct communication or interaction. In addition, when you access our website we may automatically collect further Personal Information and information that does not identify you personally. This automatic collection occurs through technologies such as cookies placed on our website and device fingerprinting techniques. These methods allow us to understand how you access our site and what content you view during your visit.

Requests for Unit Quotes

When you request a price quote for a unit, you may be asked to supply Personal Information such as your name, address, telephone number, zip code, email address, and other details related to the desired transaction. We use this information to contact you with the requested quote or to seek any additional details needed to fulfill your request. You may also choose, on a voluntary basis, to provide financial information so that we can determine which units fall within the parameters of your request or assess your prequalification for financing if you express interest in that option.

Monthly Payment Calculations

If you use our digital tool to estimate a monthly payment, you are not required to provide Personal Information unless you elect to contact us for further information about a specific unit. Should you choose to make contact, you will be asked for your name, email address, shipping address, and telephone number. We use this information solely to respond to your inquiry.

Log Files

We use Internet Protocol addresses to analyze trends, administer the website, track movement through the site, and compile broad demographic and geographic information for aggregate purposes. An Internet Protocol address is linked to Personal Information only when you submit a form requesting additional information from us.

Surveys and Contests

From time to time our website may offer contests or invite participation in surveys designed to gather opinions about our current services or potential new offerings. Participation is entirely voluntary. You are under no obligation to disclose the Personal Information requested, which may include your name, email address, mailing address, or demographic details such as age or zip code. If you choose to enter a contest, the contact information you supply will be used only to notify winners and award prizes. Information obtained through surveys is used exclusively to monitor and improve the quality and satisfaction of our website and services.

YouTube

Our website may access or make use of YouTube application programming interface services. By engaging with these services you agree to be bound by the applicable terms of service and privacy practices of the service provider. Use of these services through our website may involve the creation and storage of a token that permits the upload of videos. Users authenticate through an authorized protocol and may grant permission for limited access to video related data for the purpose of posting content. Access can be revoked at any time through the security settings of the relevant account. Any questions regarding our practices in this area may be directed to us using the contact information provided later in this policy.

Information We Collect Through Automatic Data Collection Technologies

As you navigate and interact with our website, we may employ automatic data collection technologies to gather certain information about your equipment, browsing actions, and patterns. This information includes details of your visits such as traffic data, location data, logs, and other communication data, as well as the resources you access and use on the site. These technologies also enable us to store information about your preferences so that we can customize the website according to your interests, accelerate your searches, and recognize you when you return.

The technologies we employ for automatic data collection include the following:

Cookies
Our website may place cookies on your device to personalize your online experience. A cookie is a small text file stored on your hard disk by a web server. Cookies cannot execute programs or transmit viruses. Each cookie is uniquely assigned to you and can be read only by a server within the domain that issued it. Cookies serve multiple purposes, including determining whether your device has previously accessed a particular service. We use cookies to enhance your visit and to enable functions such as identifying units you have previously viewed. You may refuse cookies by adjusting the settings in your browser. Please note that refusing cookies may prevent you from accessing certain portions of the website. Unless you have configured your browser to refuse cookies, our system will issue them when you visit the site.

Web Beacons
Pages of our website and our electronic communications may contain small electronic files known as web beacons. These files allow us to count users who have viewed particular pages or opened messages and to gather related statistical information, such as the popularity of specific content and the integrity of our systems and servers.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following legitimate business purposes:

– To operate our website and deliver the products or services you have requested, as well as for marketing purposes. Failure to provide requested Personal Information may delay or prevent us from fulfilling your requests.
– To pursue more than one legitimate interest depending on the specific purpose. For example, if you complete an online purchase we may collect information to perform our contractual obligations with you and may retain that information after the transaction so that we can respond promptly to any questions about your order. Our collection and processing of Personal Information is therefore grounded in your consent, our need to perform a contract, our legal obligations, and our legitimate interest in conducting business, provided such interest is not overridden by your rights and interests.
– To diagnose problems with our servers, administer the website, conduct attribution reporting, personalize user experiences including advertising and features that display previously viewed units, and compile broad statistical data.
– To share data with trusted partners or service providers who assist us with statistical analysis, advertising measurement, email or postal communications, customer support, delivery arrangements, or marketing activities. All such parties are contractually prohibited from using your Personal Information for any purpose other than providing the agreed services to us and are required to maintain the confidentiality of the information.
– To share information with authorized service providers or business partners who have agreed to contractual limitations on retention, use, and disclosure, or when you have directed us to disclose the information.
– To share lead data or analytics with original equipment manufacturers with whom we maintain partnerships so that those manufacturers can perform statistical analysis and measure dealer performance.
– To create, maintain, customize, and secure any account you establish with us.
– To inform you of other products or services available from us or our affiliates.
– To contact you through surveys for research concerning your opinion of current or potential services.
– To assist you in locating a suitable unit.
– To respond to the reason you contacted us and, unless you instruct us otherwise, to contact you by telephone or email about specials, new products or services, changes to this Privacy Policy, or important service announcements. We may also communicate with you regarding requested services and account related matters.
– To analyze navigational information about pages visited on our website in order to identify the most popular products and services. This aggregate data helps us deliver customized content and advertising to users whose behavior indicates interest in particular subject areas. Such information is generally maintained in aggregate form and is associated with a specific individual only in connection with services such as attribution reporting and account maintenance.
– To respond to law enforcement requests and to comply with applicable law, court orders, or governmental regulations.
– As described to you at the time of collection or as otherwise permitted under applicable privacy statutes.

Third Party Use of Cookies and Other Tracking Technologies

Certain content or applications on the website, including advertisements, may be served by third parties such as advertisers, advertising networks, content providers, and application providers. These parties may use cookies alone or together with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or may include details about your online activities over time and across different websites and services. They may use this information to deliver interest based advertising or other targeted content.

We do not control the tracking technologies employed by these third parties or the manner in which they are used. Questions about a particular advertisement or targeted content should be directed to the responsible provider. Information on how to limit targeted advertising is provided in the section of this policy that addresses the exercise of your rights.

Who We Share Your Personal Information With

We do not sell, rent, or lease our customer lists to third parties. We may share your Personal Information with the following categories of recipients:

– Our affiliates;
– Service providers that assist us in delivering services to you, including payment processors;
– Trusted partners and advertisers who help us perform statistical analysis, send communications, provide customer support, arrange deliveries, or conduct marketing, subject to contractual restrictions that limit their use of the information to the services they perform for us and require them to maintain confidentiality;
– Other third parties that support our business operations, such as marketing agencies and data aggregators;
– Third parties you have approved, including social media platforms you choose to link or payment providers you select.

In the preceding twelve months we have disclosed the following categories of Personal Information for business purposes: Category A Identifiers; Category B personal information capable of association with an individual; Category C commercial information; Category D Internet or network activity; Category E geolocation data; Category F professional or employment related information; and Category G inferences drawn from other Personal Information.

If required by law or if we hold a good faith belief that such action is necessary, we will disclose your Personal Information without prior notice in order to comply with legal process, protect and defend the rights or property of West Alabama Wholesales, or act in urgent circumstances to protect the personal safety of users of our website or the public.

Data Retention

We retain Personal Information collected from you only for as long as necessary to fulfill the purposes described in this Privacy Policy, such as providing a requested service or complying with applicable legal, tax, or accounting requirements. A longer retention period will be observed only when required or permitted by law.

Access to Third Party Websites

This website may contain links to other sites. We are not responsible for the privacy practices of those external sites. We encourage you to review the privacy statements of every website that collects personally identifiable information. This Privacy Policy applies solely to information collected through our own website.

Security

We implement appropriate precautions to protect your information. When you submit sensitive information through our website, that information is protected both while in transit and while stored. Sensitive information is encrypted during transmission. We do not collect sensitive Personal Information through online forms that you may complete simply to express interest in a unit or service. The computers and servers on which we store Personal Information are maintained in a secure environment.

Children Under Sixteen

We recognize the special importance of protecting the privacy of children online. We do not knowingly collect Personal Information from individuals under the age of sixteen, regardless of the source of that information. We do not share with any third party for any purpose the Personal Information of website visitors younger than sixteen. If you are under the age of sixteen, you must obtain permission from a parent or guardian before using this website.

Your Rights

Depending on applicable state or federal law, you may possess certain rights concerning your personal information. These rights may include the ability to:

– Access the personal information we hold about you;
– Obtain additional details about how we process your personal information;
– Request correction of inaccurate personal information;
– Request erasure or deletion of your personal information;
– Restrict our processing of your personal information;
– Receive a copy of the personal information you provided to us;
– Request transfer of your personal information to another controller where technically feasible;
– Object to processing of your personal information;
– Opt out of certain disclosures of your personal information to third parties;
– If you are under the age of sixteen or the applicable age of consent in your jurisdiction, opt in to certain disclosures;
– Exercise your rights without discrimination;
– Avoid decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects; and
– Withdraw consent at any time when processing is based on consent, without affecting the lawfulness of processing that occurred before withdrawal.

Where we process personal information for direct marketing or targeted advertising, you may exercise your right to opt out of such processing at any time without providing a reason.

To exercise any of these rights, please use the contact information provided in the final section of this policy. We will process personal information as necessary to respond to your request. We endeavor to respond to legitimate requests within one month, or within the period required by law, and will contact you if additional information is needed to verify your identity or complete the request. In some cases, complexity or volume of requests may require additional time.

Opt Out and Unsubscribe

We respect your privacy preferences and provide opportunities to opt out of certain communications at any time. You may opt out of marketing communications by contacting us at the telephone number listed at the beginning of this policy. You may also unsubscribe from newsletters by following the instructions contained in those messages. Universal opt out mechanisms will be honored with respect to the collection of Personal Information for targeted advertising. Preferences regarding targeted advertising may also be managed through the privacy choices link available in the website footer.

SMS Texting Services

By providing your telephone number you consent to receive short message service communications from us. The information you share in connection with this service may be used to send text notifications, conversational messages related to your inquiry, marketing messages, and requests for reviews. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Sharing with subcontractors who provide support services such as customer service is permitted. Message frequency varies. Message and data rates may apply. Reply HELP for assistance or STOP to discontinue messages. Carriers are not responsible for delayed or undelivered messages.

Accessing This Website

This website is hosted on servers located in the United States. Your connection therefore travels through and to servers within the United States. Any Personal Information you provide during your visit is processed and maintained on our web servers and internal systems located in the United States. By using this website you consent to the collection and use of anonymous data, Personal Information, and form submissions for analytics and advertising purposes consistent with this policy.

Updates to This Privacy Policy

We reserve the right to revise and update this Privacy Policy as appropriate and in a timely manner. We encourage you to review this policy periodically so that you remain informed of any changes. Your continued use of the website after an update constitutes your acceptance of the revised policy.

How to Exercise Your Rights and Contact Information

If your Personal Information changes, such as your email address or mailing address, or if you no longer wish to receive information from us, we will make reasonable efforts to correct, update, or remove your information from our records upon request. Questions or comments about this Privacy Policy, the ways we collect and use information, your choices and rights, or any appeal of a decision may be directed to us by telephone at 205-764-5573 or by written correspondence to 3010 Skyland Blvd. E, Tuscaloosa, AL 35405.

When you contact us we may request information sufficient to verify your identity, such as your full name, email address, and telephone number, together with a description of the right you wish to exercise and the information to which the request relates. You may also opt out of promotional communications at any time by following the unsubscribe instructions in emails or by replying STOP to text messages. Preferences concerning targeted advertising may be updated through the privacy choices link in the website footer.

If we are unable to verify your identity or confirm that the person making the request is the individual about whom we collected the information, we are not obligated to fulfill a data access or data portability request. Any Personal Information collected solely for verification purposes will be used only for that purpose.

Privacy Notice for California Residents

This section applies exclusively to visitors, users, and other individuals who reside in the State of California and is provided in accordance with the California Consumer Privacy Act as amended by the California Privacy Rights Act. Terms defined in those statutes carry the same meaning when used in this notice.

Under applicable California law we are required to disclose whether we sell Personal Information. We do not sell Personal Information. We may share Personal Information with third parties or permit them to collect it from our website or services when those parties are authorized service providers or business partners bound by contractual limitations on retention, use, and disclosure, or when you have directed us to make the disclosure.

California law grants you the right to know the categories of Personal Information we have collected about you, the categories of sources from which the information is collected, our business or commercial purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of Personal Information we have collected about you.

We are not required to retain Personal Information collected for a single one time transaction if that information is not retained in the ordinary course of business, to reidentify or link data that is not maintained as Personal Information in the ordinary course of business, or to provide Personal Information to you more than twice in a twelve month period.

With respect to Personal Information we share or disclose for a business purpose, you have the right to know the categories of information sold or shared and the categories of third parties involved, as well as the categories of information disclosed for a business purpose and the categories of recipients.

You also have the right to opt out of the sale or sharing of your Personal Information and the right to opt out of the use or disclosure of sensitive Personal Information. Upon exercise of the opt out right we will refrain from the relevant sale, sharing, or disclosure unless you later provide express authorization. To exercise the opt out right, contact us by telephone at 205-764-5573 or by written correspondence to the address listed above.

Subject to the exceptions set forth below, upon receipt of a verifiable request we will delete your Personal Information from our records and direct our service providers to do the same. We may decline to delete Personal Information when it is necessary to complete a transaction for which the information was collected, provide a requested good or service, or perform a contract; detect security incidents or protect against malicious, deceptive, fraudulent, or illegal activity; debug and repair errors that impair functionality; exercise free speech or another right provided by law; comply with the California Electronic Communications Privacy Act; enable internal uses reasonably aligned with your expectations based on your relationship with us; comply with an existing legal obligation; or otherwise use the information internally in a lawful manner compatible with the context in which it was provided.

You have the right not to be discriminated against for exercising any of your rights under California privacy law. Accordingly, we will not deny goods or services, charge different prices, provide a different level or quality of goods or services, or suggest that you will receive different treatment solely because you exercised those rights.

For additional information or to exercise your rights, please contact us using the telephone number or mailing address provided in this policy.

Last Updated: August 7, 2026.